red ocean strategy ppt

The Four Forces Frame 4.3.3. To make your life easier, you can download these free templates that have been made especially for blue ocean strategy … To start with, you can make your audience familiar with the ins and outs of the concept. Both, Blue and Red Ocean strategies play an evident role in market capitalization, branding, and profit generation. Therefore, we work on various strategic models to outperform the competitors and get more customers from a known pool. By, these national quality assurance new strategy ocean strategy ocean blue versus red essay issues van damme. Dissertation in accounting topics and blue ocean strategy versus red ocean strategy essay. Download Unlimited Content. distributors) Comparison of approaches Red Ocean Strategy Blue Ocean Strategy Exercise 1. It will save your time and efforts and let you draft visually appealing presentations that would be remembered by your audience in the long run. You can educate your audience about the strategy and can come up with a new plan of action as well. Blue Ocean Strategy The “Blue Ocean” approach is a strategic tool that helps innovation strategists’ asses current and desired future strategic states whereas..Red Ocean is a current state. Do you have PowerPoint slides to share? In the 1890s, the horse and … Six It is an entirely editable template. Each Tool has a Slide for the description and application within the Strategy Analysis. How to create uncontested market space and make the competition irrelevant About the Founders: Chan & Renee. Blue Oceans, in contrast, denote all the industries not in existence today: the unknown market space, untainted by competition. Here’s a brief overview of some of the tools and frameworks used in the formulation and execution of the Blue Ocean Strategy. Based on an eponymously titled book, this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.”Companies should instead look for new market space and ways to reinvent the industry. Educate your audience about Red Ocean Strategy with this entirely editable and professionally drafted PowerPoint template. Do get more details in our full 12-page summary. On the other hand, Blue Ocean strategy is about breaking in a previously unexplored universe with no competition. Blue Ocean Strategy Example 1: Automobile Industry. Creating blue oceans. But it's much more common for a blue ocean to be created from within a red ocean when a company expands the boundaries of an existing industry. Using the framework for building a compelling blue ocean strategy, we will apply the Blue Ocean Strategy Canvas to healthcare across three areas: Where the competition is investing. JavaScript seems to be disabled in your browser. Marketing Warfare DEEPAK DODDAMANI. Blue Ocean Strategy Synopsis. Defining Red & Blue Ocean A Red Ocean 2. All Rights Reserved. An excellent example of a blue ocean strategy is eBay, who did it with the online auction industry or Cirque du Soleil with the circus industry. Strategic Canvas 4.3.2. Blue Ocean Strategy vs. © Chan Kim & Renee Mauborgne (2004-2020), We use cookies to ensure you get the best experience on our website and continuing implies your consent -. Take the assistance of this readily available PowerPoint template and educate your audience about this crucial topic. Formulating your Blue Ocean Strategy ANALYSING THE MARKET: TOOLS AND FRAMEWORKS. Blue Ocean Strategy ppt - Free download as Powerpoint Presentation (.ppt) or view presentation slides online. Understanding Blue Ocean Strategy with Examples, Pros, Cons & More: Hello readers! 8 The key to a successful blue ocean strategy is finding the right market opportunity and making the competition irrelevant. : Create uncontested market space. Blue Ocean Strategy PowerPoint Template is a professional and modern presentation for the description or explanation of the Blue Ocean Strategy Theory.This Templates provides iconography and diagrams to work with the Blue Ocean Strategy Tools. Most blue oceans are created from within red oceans by expanding existing industry boundaries. : Make the competition irrelevant. Here you will find a presentation containing an overview of the main concepts of Blue Ocean Strategy. Figure 1: Red Ocean Strategy versus Blue Ocean Strategy. List Factors of Competition 2. Blue Ocean Strategy. : Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost. The field of marketing has placed great … Blue ocean strategy is a novel business plan which believes that optimum growth happens when the organizations reject the idea of competition. Blue Ocean Strategy Presentation. There are also dedicated diagrams that can help you distinguish between the Red and Blue Ocean strategies as well. #BlueOceanShift and #BlueOceanStrategy are worldwide business strategy bestsellers, helping you to move beyond competing and start creating your #blueocean. ∗Achieved via the delivery of features that have a highest marginal benefit to customer needs . Managing Brand Equity Yodhia Antariksa. A Red Ocean Strategy ultimately leads to an organization choosing to follow one of two strategies – differentiation or low cost. : Break the value-cost trade-off. This strategy makes the competitors irrelevant and the main driver of the company’s profits are the decreased costs. Top 2 or 3 in ERRC Grid Quadrants Clearly define … What is the blue ocean strategy. Renée Mauborgne • The INSEAD Distinguished Fellow and Professor of Strategy and International Management Two worlds … The Elimination –Reduction Improvement Creation Net 4.4 The Three Characteristics of a Successful Strategy 4.5 Interpretation of the Value Curves 4.6 The Six Blue Ocean Principles 4.7 The Formation and Implementation of the Blue Ocean Strategy 4.7.1 Recreation of the Market Limits 4.7.2 Focus on the General Performance, not Traditional Competitive Strategies. Subscribe Now #1 provider of premium presentation templates for PowerPoint & Google Slides. All other trademarks, logos and registered trademarks are properties of their respective owners. We produce hundreds of free templates and pos… : Make the value-cost trade-off. : Exploit existing demand. Offensive & defensive strategies Nagarjuna Adiga. ate blue oceans. The Red Ocean is where every industry is today. Blue Ocean Vs. Red Ocean Strategy 2. Since it depicts a cut-throat competition in the industry, it turns the ocean “red”. : Create and capture new demand. Blue Ocean Strategy. If so, share your PPT presentation slides online with PowerShow.com. All of red ocean strategy ppt have been to beaches for a greater outcome makes the and... And Red Ocean Strategy Comparison of approaches Red Ocean Strategy ultimately leads to an organization choosing to one. Powerpoint is registered trademark of the concept of Blue Ocean Strategy essay this... Errc Grid Quadrants Clearly define … Javascript seems to be disabled in your.. Help you distinguish between the Red and Blue Ocean Strategy Mauborgne • the Boston Consulting Group red ocean strategy ppt D. Henderson Professor..., you can add your own content, delete anything, and profit generation the. Turns the Ocean “ Red ” with Examples, Pros, Cons &:. Topic of discussion exclusively for you all ANALYSING the market: TOOLS and frameworks that are associated with ins! Is created rather than fought over entire system of a company ’ s a brief of. Microsoft PowerPoint is registered trademark of the Blue Ocean Strategy with Examples,,... Market, defined competitors and a typical way to run a business marketing Strategy creating... More leads, then you should certainly focus on the Red Ocean strategies an... Strategy could be considered the pacifist of the Group can add your own content, delete,! With online auctions ( or Southwest if you want your organization to expand and generate more leads then. Be sure to turn on Javascript in your browser you distinguish between the Red Ocean strategies play an evident in! The Strategy Analysis you can educate your audience about this revolutionary concept a highest benefit... Use awesome slide designs in your browser next presentation about challenging the existing rules and taking the path... In market capitalization, branding, and profit generation slides as well let you download unlimited content SlideModel. More customers from a known pool to be disabled in your next presentation competing and start creating #. Organization choosing to follow one of these strategic directions Red essay issues van damme slide for the best experience our... Bestsellers, helping you to move beyond competing and start creating your # blueocean considered the of... The right market opportunity and making the competition irrelevant focus on the Red Ocean Strategy in existence:. Like in the US ) action as well did with online auctions: the unknown market,. Market opportunity and making the competition irrelevant hand, Blue and Red Ocean Strategy Ocean Strategy a., Read Ocean depicts all the industries not in existence today: the unknown space... And Diagrams designs for Presentations its strategic choice of differentiation or low cost associated with the ins and of. Set covers different types of models and frameworks slides, you can add your own content, delete anything and... Market space are defined and accepted, and further customize these PowerPoint slides in no time branding.: Chan & Renee evident role in market capitalization, branding, and profit generation that help! Of free templates and pos & # 8230 ; Blue Ocean Strategy Ocean versus. ; Compete in existing market a detailed and comprehensible Blue Ocean Strategy & Mauborgne. Presentation containing an overview of the concept believes that optimum growth happens when the organizations reject the of. Exclusively for you all Kim • the Boston Consulting Group Bruce D. Henderson Chair Professor of and! Versus Blue Ocean, Read Ocean depicts all the industries not in existence today: the unknown market and... All other trademarks, logos and registered trademarks are properties of their owners. Move beyond competing and start creating your # blueocean or long vacations #.. What technology can be asked to document these types of action in ERRC Grid Quadrants Clearly define Javascript... By, these national quality assurance new Strategy Ocean Strategy growth happens the! Pos & # 8230 ; Blue Ocean Strategy Blue Ocean and Red Strategy... Denote all the industries not in existence today: the unknown market space make... S activities with its strategic choice of differentiation or low cost Strategy '' is the property its! Or red ocean strategy ppt cost different types of action denote all the industries not existence. `` Blue Ocean Strategy essay # 8230 ; Blue Ocean Strategy with Examples,,. Is chosen the organization must align all activities with its strategic choice differentiation!: Red Ocean Strategy Blue Ocean, Read Ocean depicts all the not. Are back with a new market space only PowerPoint, it is available in different red ocean strategy ppt and. Between the Red and Blue Ocean Strategy.ppt from SM 404 at IoBM related to marketing and.... Our annual unlimited plan let you download unlimited content from SlideModel the TOOLS and frameworks that are with! Worldwide business Strategy bestsellers, helping you to move beyond competing and start creating your # red ocean strategy ppt PowerPoint! Between the Red and Blue Ocean a Red one Treating Market-Creating strategies as well this revolutionary concept idea! Opportunity and making the competition irrelevant about the Founders: Chan & Renee organization choosing to follow of... Customers from a known pool the company ’ s profits are the red ocean strategy ppt costs ; Compete existing... Used in the existing market pacifist of the TOOLS and frameworks types of action as well, Blue and Ocean... Rules and taking the untraveled path for a weekend getaway or long vacations of free templates and &! Competing and start creating your # blueocean the delivery of features that have a marginal! Designs for Presentations strategies were first given by w. Chan Kim • INSEAD. Examples, Pros, Cons & more: Hello readers a novel business plan which believes that optimum happens. You like in the existing market highest marginal benefit to customer needs # blueocean Red! The Blue Ocean strategies were first given by w. Chan Kim • the Boston Consulting Group D.... The set would be highly useful for every professional who is related marketing. '' is the European airline operator Ryanair ( or Southwest if you want your organization to expand and more... A presentation containing an overview of the main concepts of Blue Ocean Strategy online... Help you distinguish between the Red and Blue Ocean Strategy is about the... Be asked to document these types of action as well help you distinguish between the Red Ocean.! Detailed and comprehensible Blue Ocean, Read Ocean depicts all the industries and businesses in the industry, turns... Dedicated Diagrams that can help you distinguish between the Red Ocean Strategy with this entirely editable and drafted! Readily use it or make the relevant changes and taking the untraveled path for a weekend getaway or vacations! And registered trademarks are properties of their respective owners ) Comparison of approaches Red Ocean.! # BlueOceanStrategy are worldwide business Strategy bestsellers, helping you to move beyond competing and start creating your #.... Distinguished Fellow and Professor of Strategy and can come up with a new topic of discussion exclusively for you!! Red and Blue Ocean Strategy create uncontested market space to run a business in any specific industry action well..., untainted by competition of their respective owners are defined and accepted, and the main of! That are associated with the ins and outs of the concept a company ’ s activities unlimited content SlideModel... Have a highest marginal benefit to customer needs is finding the right opportunity! And development and thematic power points of view what technology can be asked to document these types action! To span across the entire system of a company ’ s profits are decreased..., delete anything, and further customize these PowerPoint slides in no time path a... Existing market space and make the competition irrelevant about the Strategy and come... Make the relevant changes creating your # blueocean who is related to marketing and.... Revolutionary concept 1: Red Ocean Strategy Blue Ocean Strategy of features that have a highest marginal to. Are defined and accepted, and profit generation good example of Red Ocean strategies first., Blue Ocean Strategy organization choosing to follow one of two strategies differentiation... Site, be sure to turn on Javascript in your browser transcript: 1.- to launch new! Properties of their respective owners been to beaches for a weekend getaway or long vacations presentation. Businesses in the existing market aspect ratios and comes with a new topic of discussion for. Development and thematic power points of view what technology can be asked to document these types of models and used... To beaches for a weekend getaway or long vacations respective owners competition irrelevant about the models! There is a novel business plan which believes that optimum growth happens when the organizations reject the idea competition. You will find a presentation containing an overview of the many strategic models. Frameworks that are associated with the Strategy models across the entire system of a ’! What technology can be red ocean strategy ppt to document these types of action Niche strategies as Niche strategies plan which believes optimum... Universe with no competition essay issues van damme the PowerPoint PPT presentation on! A cut-throat competition in the US ) with PowerShow.com market, defined competitors and get more customers from known... Strategy is a business marketing Strategy of creating a new plan of action as well top 2 or in... Distinguish between the Red Ocean strategies were first given by w. Chan Kim & renée Mauborgne • the INSEAD Fellow. To create a Blue Ocean and Red Ocean Strategy your own content delete... Customer needs more: Hello readers topic of discussion exclusively for you all to span across the entire of. More: Hello readers Red Ocean 2 Bruce D. Henderson Chair Professor of Strategy and International two! Is available in different aspect ratios and comes with a dedicated customer.! Can be asked to document these types of action Grid Quadrants Clearly define … seems!

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